What. Exactly. Is a copywriter???

June 28, 2017

Starting my business as a copywriter has been very interesting!  But not because I've had a learning curve about administration, finances, technology blah blah...NO.  It's been veeeery interesting how many people don't know what a copywriter is!

 

I'd like to thank my friends and colleagues who have tried valiantly to look excited and surprised when I told them my exciting new plans.  My exciting new job! "Oh, um, great, you'll have fun doing..." and the blank look.  

 

Here I am modelling at my desk tonight the expressions I've enjoyed watching this week when I asked my buddies if they knew what a copywriter does...

 

 

 

 

 

Ha!!! Instant learning curve for me!  Here I am, claiming to be the guru of communicating with my clients' customers and here I am, TAKING FOR GRANTED (egad the marketing curse!) that people will know what my business is all about!!!!

 

So here it is. 

 

In a nutshell. 

 

OK not quite in it, because I couldn't figure out how to get the text into the photo - I'm a writer not a graphic designer.  

 

Under a nutshell.

 

"BEING A COPYWRITER IS THE AMAZING JOB OF USING WORDS, NOT JUST TO TELL A STORY, BUT MORE IMPORTANTLY TO MAKE PEOPLE LOVE YOUR STORY AND WANT TO BUY IT!!" Lyndall Talbot, Copywriter 

 

Hmmm, that's my version.  Here's Wikipedia's version - "Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action."  zzzzzzzzzzzzzzzzzzzzzzzzzz but sure that's true too.

 

Copywriters write words for things like (and not excluded to) - websites, brochures, flyers, television commercials, social media posts, blogs, emails, media releases, video's.  

 

If you read it, and it's trying to tell you something or sell you something a copywriter has written it.

 

I have to come clean, I copywrote this blog (and no copywrote is not a word , but it's my blog. I'd be much more precise with yours, if you wanted me to be ;-)). 

 

 

 

Lyndall Talbot is a Newcastle and The Hunter based copywriter. Contact on 0408 747 173.

 

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