You had me at hello, and hi! and (squeal) it's you!

I've just come home from a conference. I felt like a rock star. No, I'm not famous, wasn't even a guest speaker and had nothing to offer but my bum on a seat, my open mind, and flapping ears ready to learn. Not exciting at all. So why was there an air of excitement when people met me? Because I had jumped off the pages of social media and into real life! Before we met, my conference buddies felt like they already knew me, and here I was in the flesh! Let me explain. The convenor of Copycon18 (the illustrious Kate Toon of The Clever Copywriting School, there's a plug) created a simple Facebook group before the event and invited attendees to join, rabbit on with other members of the group,

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